Creative advertising : ideas and techniques from the world's best campaigns
Pricken, Mario2004
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'Creative Advertising' unravels the creative processes behind some of the most original and effective campaigns of recent years. Pricken showcases over 200 examples of international advertising from a range of media including books, TV, film and the Internet.
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Imprint:
London : Thames & Hudson, 2004.
Collation:
263 p. : ill. (chiefly col.), facsims. (chiefly col.), ports. (some col.) ; 28 cm.
Notes:
This translation originally published: 2002.Translated from the German.
ISBN:
9780500284766 (pbk)0500284768 (pbk)
Dewey class:
741.6741.67
Language:
EnglishGerman
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BRN:
2076465
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