The cold start problem : how to start and scale network effects
Chen, Andrew (General partner)2023
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Why do some companies grow exponentially overnight? And what can we learn from them? In the age of Facebook, Amazon and Apple, founders must answer a big question. The established tech companies have an almost insurmountable advantage - making it nearly impossible to break into their markets. This is the cold start problem. Now, one of Silicon Valley's most esteemed investors explains how to surmount the cold start problem - and take your business from idea to reality. His solution lies in the power of network effects, the hidden force behind the success of the world's leading tech companies.
Main title:
Author:
Chen, Andrew (General partner), author
Imprint:
UK : Penguin Books, 2023.
Collation:
vii, 386 pages : illustrations (black and white) ; 20 cm
Notes:
Originally published: New York: Harper Business, 2021.Includes bibliographical references.
Audience:
Specialized.
ISBN:
9781847942791 (pbk)
Dewey class:
650.13658.11
LC class:
HD62.5
Language:
English
Subject:
BRN:
3303809
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