Breaking Twitter : Elon Musk and the most controversial corporate takeover in history
Mezrich, Ben2024
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In October 2022, Elon Musk marched through Twitter's front doors carrying a kitchen sink, tweeting a message to his millions of followers: 'let that sink in'. His takeover came with the promise of fundamental changes, but nothing could prepare the company for the chaos to come - brutal, sometimes arbitrary mass firings, an exodus of advertisers and 'blue-tick' celebrities, and a vicious Shakespearean battle for control. With unique access to Twitter employees and Musk's confidants, this is the astonishing story from all sides, revealing a wealth of new details. Follow the darkly comic, self-inflicted, and sometimes frightening events that led Elon into an emotional downward spiral.
Main title:
Author:
Imprint:
London : Macmillan Business, 2024.
Collation:
x, 334 pages : illustrations (black and white) ; 20 cm
Notes:
Originally published: 2023.Originally published: New York: Grand Central Publishing, 2023.Includes bibliographical references and index.
ISBN:
9781035032488 (pbk)
Dewey class:
338.761006754338.761006338.761
LC class:
HD9696.8.U64
Local class:
338.761
Language:
English
Subject:
BRN:
3825118
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